Many thanks, one apology, and 48 hours to golden skin – what you didn't know from Giorgi Abuladze's and Luka Mosiashvili's adventure

The Supermarket agency's Giorgi Abukadze and Luka Mosiashvili claimed the gold lion at Cannes Lions in the Young Film category for their work titled Life In A Picture. The 60-second video was produced under severe time constraints—just 48 hours from concept to completion. Abukadze took the stage wearing a marathon shirt dedicated to Vaska Chubinidze, in whose honor the team presented their achievement.

Mosiashvili's earlier Cannes experience in the Design category, despite missing a medal, provided crucial lessons. This time, both creators worked with complete conviction in their creative vision. That unwavering belief fundamentally shaped their approach and final work. Guidance received during pre-competition preparation and insights gained from previous attempts combined to deliver the gold medal victory.